Louis Vuitton and Pat McGrath have launched the first lip liner in the La Beauté line.

Louis Vuitton is expanding its La Beauté cosmetics line with a new product. Following its debut collection of lipsticks, lip balms, and eyeshadow palettes, the brand is introducing LV Crayon—a first-of-its-kind monogram-shaped lip pencil designed by creative director and makeup artist Pat McGrath.

“Every look I’ve ever created on the Louis Vuitton runway begins with the lip contour—that’s where precision becomes art. LV Crayon is a tool that deserves to be in every woman’s hands. It’s easy to use and feels great,”

Pat McGrath shared.

LV Crayon lip pencil features a weightless, creamy formula with peptides that visibly plumps and defines lips. McGrath developed 10 highly pigmented shades—from nudes to rich burgundies—that can be easily matched to any skin tone and look. In keeping with La Beauté’s philosophy, LV Crayon is designed to be layered, serving as a base for any lip makeup look.

LV Crayon is priced at $58